Creativity Moves Faster When Nothing’s Lost
Creativity thrives in flow — that magic space where ideas come easily and execution feels effortless.
But for most marketing and production teams, that flow gets interrupted.
Blog
The Hidden Cost of “Looking for content” — and How DeepSearch Gives You That Time Back
Behind every ad, every social clip, every corporate film — there’s a small mountain of time lost just searching for assets. We built DeepSearch because this isn’t just inefficiency — it’s creative burnout.
Stop Scrubbing. Start Searching. Introducing DeepSearch
DeepSearch is the next evolution of the Overcast platform — a breakthrough in how teams find what’s in their videos.
Overcast Reaches $20M Valuation Backed by Google’s Former Head of Start-Ups
Overcast has reached a $20 million valuation, following a new $1.2 million investment round backed by Google’s former Head of Start-Ups, Paddy Flynn, and a group of leading Irish investors. The milestone marks a major step forward for the Dublin-based AI video platform as it scales globally and prepares to reach break-even in 2025.
ProSiebenSat.1 Partners with Overcast to optimize Compliance and Content Delivery
ProSiebenSat.1 is stepping into the future of media operations with Overcast HQ.
By uniting compliance and content delivery on one platform, they’ve turned complex, manual processes into a streamlined, cloud-native workflow.
The ROI of Reuse — Why Smarter Video Management Pays Off
In today’s high-demand, content-driven world, every video asset has value—but most teams are failing to unlock it. According to Overcast’s recent Censuswide survey, 77% of brands […]
Reshoots, Redundancy & Risk: The Hidden Costs of Poor Video Management
77% of brands admitted to reshooting video content because the original files were lost, misplaced, or couldn’t be located in time. Read more.
Video Is Now the King of Content—But Are You Managing It Right?
Video usage in marketing has surged by 71% over the last five years, yet most brands are still relying on outdated workflows and decentralised systems. Read more.
Inside the Roundtable: Rethinking Global Video Strategy at ProcureCon
Discover the key takeaways from Overcast’s roundtable at ProcureCon, where leaders explored how global brands can scale video content efficiently, without increasing cost or complexity.
How Overcast Is Driving AI Innovation in Video Search — Recognised by the Irish Government
We’re delighted to share that Overcast HQ’s pioneering work in AI video search has been officially recognised by the Government of Ireland as a part of its innovation showcase, the Department of Enterprise, Trade and Employment.
What Is Semantic Search? And Why It’s a Game-Changer for Content Management
Semantic search goes beyond keywords—using AI to understand the meaning behind your queries. Read more.
Navigating the Complexities of Modern Video Editing
Editors often encounter numerous challenges that can impede their creative flow and efficiency. Read more.