content systems developer business users

6. Content systems should support both the developer and business users

Developers are able to access APIs or services that allow them to maintain a “single point of truth” for the content while making it possible to easily develop new channels of distribution.

Business users have easy access to a “single pane of glass” that allows them to easily manage content across multiple channels without needing specialist training or audio-visual qualifications.

“Bringing together marketing and creative teams through workflow… we could never do this previously with other DAM solutions.”

Arlo Rosner, Executive Producer, YETI Coolers

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