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personalization

Creating Content: Personalization Versus Speed

Digital technology has revolutionised the film and video production industries, confining celluloid to a handful of highly-funded Hollywood movies. But more importantly for the business sector, it has democratized video production: now it’s as common for enterprises to make videos as it is for film studios to make movies. However, this is not just the video age, it’s also the era of personalization. But it takes brands, on average, 12 days to get a single piece of content to market.

Saas

Stacking Up On SaaS

SaaS is one of the fancy new words, but what does it really mean for you and your business?

Cisco Marketing Technology Stack

How Does Your Technology Stack Up?

If you were to analyse all of the different marketing technology tools that you’re using, you might be surprised to discover just how many there are.

petabyte size matter

Does Size Matter?

The global online video platform in media and entertainment market is projected to grow at an annual rate (CAGR) of 17.5% from 2018 to 2025.

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