Video Content-as-a-Service (VCaaS): The Key To Digital Video Transformation
Key digital transformation challenges
Businesses need to keep changing and innovating in order to be competitive. Such transformation in the digital age involves the integration of digital technologies into all areas of an enterprise, fundamentally changing how that business works.
Video is one such fundamental: it provides many opportunities to improve how you communicate internally with staff and externally with partners and clients. But, even with the democratization of video, it’s still expensive and time-consuming. So, how can you future-proof your processes while enabling both speed and scale?
What is VCaaS?
The tech world is a world of acronyms and here’s another one for your collection: VCaaS. It stands for Video Content-as-a-Service and this is how it will revolutionise your video management processes:
What VCaaS will do for you
1. Improve collaboration
Collaboration, review and approvals are essential to the workflow, regardless of what kind of video/film content you are creating. But if your team members are spread out in different locations, getting approval from all stakeholders can takes ages, thus delaying time to market. So, facilitating collaboration, review and approvals remotely is the key to speed to market.
2. Ease the pain of legacy technology
Most businesses already have a digital asset management (DAM) platform (or its close relations: MAM, PAM, CMS or ECM*). But does it do what you need it to or is it slowing you down and costing you money?
Legacy technology that was adapted to work with the cloud rather than being “cloud-first” is definitely one of the biggest headaches for businesses. But if you integrate it with technology that will gradually replace it with a simpler, more effective platform that delivers video content to new channels from a “single point of truth”, you can scale to your heart’s content.
3. Support new channels of distribution
People want to consume video content on the platforms and devices of their choice…and the choice is extensive. New channels are coming on stream all the time; for example, TikTok has recently seen a surge in popularity as the go-to video app for young people.
Businesses need to be able to support all “tier 2” customer interactions, including sales, social, apps, partner networks, in-store experiences, immersive experiences like AR and VR, and much more.
4. Make video less complex through AI and Machine Learning
With the ever-increasing number of channels and ways to use video outlined above, it could be a nightmare trying to output a video in dozens of different formats due to compression, frame rates, pixels, codecs, etc. But recent developments mean AI can take care of the mundane technical tasks like transcoding. Yippee! This means that non-techies can execute such tasks, which will create efficiencies for your business.
In addition, AI and machine learning can analyse video content to allow the automatic creation of subtitles, image recognition, compliance and other solutions that make it easier to search and find content.
5. Happy developers and happy business users
Gone are the days (thank goodness!) when you had to have a masters degree in coding, technology or editing in order to be able to create, manage, collaborate on, or output video.
Now, developers can access APIs/services that facilitates them to maintain a “single point of truth” for the content; and — as an added bonus — it’s possible to easily develop new channels of distribution.
Business users don’t need specialist training or audio-visual qualifications: they’ll have easy access to a “single pane of glass” that allows them to easily manage content across multiple channels.
Transformation through VCaaS
So, to transform your business while embracing video as a business tool, why not request a demo of Overcast to see how Video Content-as-a-Service will work hand-in-hand with your DAM to save your business time and money, and will save you a bucketload of stress?
*Definitions:
- DAM: digital asset management platform
- MAM: media asset management platform
- PAM: production asset management platform
- CMS: content management system
- ECM: enterprise content management system
