1. Video is a collaborative medium

Creating professional video content is complex. From a 1-minute product video to a 2-hour movie, there is one workflow that is core to creation and often forgotten – collaboration, review and approvals.

Collaborating on content was traditionally done in an edit suite with an editor. That is no longer the case. It can now be done remotely – even on a smartphone – making it possible to accelerate the production process.

(Note: on average, a one-minute professional video takes 12 days to get to market – Adobe)