DCU – a case study
Dublin City University is ranked globally in the top 50 under 50. It’s an
innovative campus where they are not fearful in taking on new challenges
assignments.
The Challenge:
The president of DCU is dynamic. His message as an educator is to push the
boundaries and use the latest technologies to make the point. One of the
major changes over the past decade has been in the way that students in
their late teens and early 20s use video to communicate. Snapchat,
Instagram, Facebook, YouTube – there are many places that students live and
the President’s office made the decision that they needed to be there as
well. For the Corporate Communications department, that meant learning how
to create social video.
The Solution:
Overcast’s Video-Content-as-a-Service Platform was implemented for 3
workflows:
- as a digital asset management and archive system to manage everything
from video to images and documents - as a workflow tool to be able to transcode and reformat the content for
distribution on the social platforms - as a review and approvals solution so that the President could manage
and make timely suggestions on his smartphone while out of the office
The Result:
As there was nothing to install and nothing to download (it’s all
browser-based), the IT department gave the go-ahead to implement the new
system immediately.
Being able to get up and running in minutes allowed the small team to
transfer their content immediately and start planning for the next shoot.
The resulting time savings meant the team was no longer under pressure to
meet deadlines and actually had extra time to produce more communications
for the president.
