Godolphin – a case study

The following is a brief introduction to our Godolphin Case Study which can
be viewed in full below.

The following is a brief introduction to our Godolphin Case Study which
can be viewed in full below. </em >

Introducing a more streamlined, user-friendly system has enabled Godolphin’s
global teams to find and share content easily. Managing content is now
straightforward — anyone can find the pictures and videos they need for
marketing collateral, when they need it, and so much faster!

“The personal touch from Philippe, Zsolt and George in teaching us how to
use the system and fixing a couple of network errors has been incredible.
Their support in helping us meet Godolphin’s needs confirms that we made the
right choice in Overcast.” — Alexandra Bailey, Media
Manager, CPL

The Challenge:

Having four different storage systems led to several inefficiencies,
including remembering how to use each platform and where to find assets.

“We needed a really good filing system that met people’s expectations when
they were searching and didn’t lead them down a massive rabbit hole.”

The Solution: 

During the planning phase, Overcast worked with Godolphin and CPL to
standardise the descriptive metadata fields across the four platforms. They
then introduced a unique ID system and built an ingest solution using APIs
that could map all of the intelligence into a single, unified system.

The Result for Godolphin:

Time-saving: Content is ingested from around the world in
real-time.

Cost Saving: The consolidation from four separate platforms
to one has reduced subscription fees, training people to use them, and
overheads required.

Security: Content is centralised in a single location so it
can never go missing, and the content is accessed through a secure
login.

Revenue: With more people being able to access more images,
the plan over the coming years for Godolphin is to drive sales using more
sophisticated content marketing.