Shinawil – a case study

The following is a brief introduction to our Shinawil Case Study which can
be viewed in full below.

ShinAwiL is the production powerhouse
behind some of Ireland’s biggest entertainment series’ including The
Apprentice, Dragons’ Den, MasterChef and The Voice of Ireland. They’re
masters of their trade and they needed a reliable platform to manage their
social posts and behind the scenes work quickly and easily.

The Challenge:

Ever since the X Factor producers realised that they could boost ratings by
getting hosts, judges and contestants to post content in between episodes,
the production companies behind “shiny floor productions” like The Voice or
Dragons’ Den have been creating behind the scenes content to keep the series
watchers primed for the next episode.

Much of it has been done on little if any budget so they have had to learn
how to turn around content fast and simple – but with the same production
values that the main show has.

The Solution:

During a season shoot, the production and post-production teams have to work
as fast and efficiently as possible – there isn’t as much money in TV
anymore. As a result, they needed to implement a new solution, cloud based,
that could be accessed from everywhere and connected to everything.

To accommodate them, we implemented the full Overcast DAM solution.

The Results:

Production and post-production teams were able to share content with the
talent (and vice versa) securely and digitally. It was imperative that the
content was secure so that nothing was leaked as to who was going to win or
lose the next weekend.

The platform fit seamlessly into their workflows – the simplicity was key in
on-boarding the less technical talent who featured on the show.

Being able to access and distribute the content on smartphones meant that
the talent didn’t need to travel to the post-house when new content became
available for sharing.