AWS

Amazon Web Services (AWS) is the world’s most comprehensive and widely adopted cloud platform, offering over 200 fully featured services from data centers globally. Trusted by millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—AWS provides scalable, flexible, and cost-effective solutions for a wide range of applications. With offerings in cloud storage, computing power, AI, machine learning, and more, AWS empowers businesses to innovate faster, lower IT costs, and scale applications with ease.

AWS and Overcast HQ Partnership: Transforming Video Content Management for Modern Enterprises

The partnership between AWS and Overcast HQ combines AWS’s cutting-edge cloud infrastructure with Overcast’s expertise in video content management, creating a seamless solution for businesses that rely on video to drive engagement, streamline workflows, and enhance collaboration. By integrating AWS’s scalable cloud services—including AI, machine learning, and advanced data analytics—into Overcast’s media asset management platform, this partnership offers clients a powerful, flexible solution to meet the demands of today’s media landscape.

Why should customers care about Overcast and AWS’s combined
solution?

Enterprise clients require cloud-native, serverless, microservices environments to manage video assets within customer deployed accounts in an intuitive and secure way.  

Monolithic MAMs, PAMs and DAMs lack the functionality and flexibility of Overcast services and AWS cloud workflows. Overcast HQ provides a white-label fully intuitive User Interface (UI) to allow operational staff to exploit the power of the solution and the underlying cloud infrastructure which is enabled through our AWS partnership.

We deliver MEDIA PIPELINE MANAGEMENT solutions that are configured to optimise existing video tech stacks, optimise complex video workflows, and allow all stakeholders (not just editors and engineers) to manage video content. 

Our platform allows customers to collaborate, search, review & approve, transcode and therefore spend up to 90% less time managing content.  We are one of a very few number of solution providers built post-2015 to be able to take advantage of the latest suite of cloud-native, serverless technologies.

The Advantages of Overcast’s AWS Partnership

1. Scalability and Flexibility
   With AWS’s global infrastructure, clients can scale their media storage and processing capabilities on-demand, allowing them to handle everything from daily content needs to major campaigns. Overcast’s platform ensures that all assets remain organized, accessible, and ready for use across locations and teams.
2. AI-Powered Content Enrichment and Search
   Leveraging AWS’s AI and machine learning capabilities, Overcast enables clients to automate tasks like tagging, categorization, and search, making content discovery faster and more intuitive. This allows teams to focus on creativity and strategy instead of manual data management.
3. Enhanced Security and Compliance
   AWS’s secure infrastructure provides data encryption and compliance with industry standards, ensuring that sensitive video assets are protected. Together, Overcast and AWS give clients peace of mind when managing critical content in highly regulated industries like finance, healthcare, and government.
4. Seamless Integration with Third-Party Tools
   Overcast’s integration with AWS facilitates easy connections with a wide range of other AWS and third-party services, such as analytics, social media platforms, and productivity tools. This compatibility enhances workflow automation, allowing teams to move seamlessly from content creation to distribution.
5. Global Content Delivery and Optimization
   By leveraging AWS’s Content Delivery Network (CDN), Overcast helps clients deliver high-quality video content to global audiences with low latency. This results in a smoother viewing experience and enhanced audience engagement, no matter where viewers are located.

A Future-Ready Solution for Content-Driven Organisations

Through this partnership, AWS and Overcast are empowering organisations to take their video content strategies to new heights. By offering a robust, scalable solution that integrates seamlessly into existing workflows, Overcast and AWS enable clients to manage their digital assets efficiently, enhance team collaboration, and stay agile in an ever-evolving media environment.

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